At Blue Nile, our philosophy is simple: Offer high-quality diamonds and fine jewelry at outstanding prices. When you visit our Web site, you'll find extraordinary jewelry, useful guidance, and easy-to-understand jewelry education to help you find the jewelry that's perfect for your occasion.

Since its founding in 1999, Blue Nile has grown to become the largest online retailer of certified diamonds. We offer thousands of certified diamonds which can be used to create diamond engagement rings, earrings, and pendants. Every loose diamond sold by Blue Nile has been analyzed and graded by either the Gemological Institute of America (GIA) or the American Gem Society Laboratories (AGSL).

Blue Nile is a publicly traded company (NILE), and has been awarded the Circle of Excellence Platinum Award by Bizrate.com. Forbes magazine has chosen Blue Nile as their favorite online jeweler every year since 2000, and Money Magazine listed our price, service, and education as reasons they rated us a "Best Deal."
Kiplinger.com stated that "the best online jeweler is Blue Nile", and we were recently profiled in full by The New York Times. The Wall Street Journal describes how our individual diamonds "...are described in even more intricate detail, including depth, table, symmetry, polish, girdle, culet and fluorescence", and they go on to recognize that Blue Nile "...even explains what all these things mean."

From packaging and shipping to appraisals and the gift card, Blue Nile simplifies the process. We take care of the details through the whole process, including:
Free FedEx® on all purchases
30-day returns
Free packaging
and gift card
Grading reports for all certified diamonds
Professional appraisals for
diamond, gemstone and pearl jewelry $1000 and over

Blue Nile offers extraordinary customer service. You'll find our
toll-free
number, 800-242-2728, on every page of the Blue Nile Web site and your call will be answered quickly by one of our knowledgeable Diamond & Jewelry Consultants. If you'd rather e-mail us, send inquiries to service@bluenile.com.
We'll help you understand more than the traditional cut, color, clarity, and carat weight. Our diamond and jewelry education sections give you the essentials you need to know to make an informed decision.
We've also created useful online guides and easy-to-navigate gift categories, so you can be sure your gift is perfect no matter what the occasion is or how long you've known each other.
Take a few minutes to see how Blue Nile can help make your next occasion a memorable one. We're confident you'll discover why so many people choose Blue Nile.